Cut underperforming tutoring campaigns, scale the winning parent campaign, and launch school-targeted ads at $15/day per location.
This plan implements three changes to Teachertainment's Google Ads account based on the channel reallocation meeting directive:
Why Cut?
4 tutoring-focused ad groups inside "Search | Parents" spent $60.24 in March with 12 clicks and zero conversions. This spend is being wasted on search terms that don't convert to purchases.
| Ad Group | Spend | Clicks | Impressions | Conversions | Action |
|---|---|---|---|---|---|
| Reading & Homework Help | $38.81 | 7 | 220 | 0 | PAUSE |
| Math & Subject Tutoring | $10.25 | 3 | 138 | 0 | PAUSE |
| After School & Learning Programs | $9.96 | 1 | 8 | 0 | PAUSE |
| Online Tutoring for Kids | $1.23 | 1 | 23 | 0 | PAUSE |
| TOTAL WASTE | $60.24 | 12 | 389 | 0 |
⚡ What stays active in Search | Parents:
"Ad group 1 Parents" — $243.90 spend, 78 clicks, 1 conversion. This is the core parent-focused group and should remain active. Its $10/day budget will now be fully allocated to parent-intent searches only.
Exact Google Ads Mutations Required:
Why PMAX | Parents Wins
At $104.55 in spend with 8 all-conversions, PMAX | Parents delivers a $13.07 CPA — by far the most efficient campaign. This is where the freed-up tutoring budget should flow.
| Campaign | Budget/Day | Spend | Clicks | All Conv | CPA |
|---|---|---|---|---|---|
| 🏆 PMAX | Parents | $2/day | $104.55 | 91 | 8 | $13.07 |
| PMax | Teacher Referral | $5/day | $292.34 | 146 | 3 | $97.45 |
| Search | Parents | $10/day | $304.15 | 90 | 1 | $304.15 |
| PMAX | Teachers | $2/day | $32.18 | 28 | 0 | No conv |
Current Budget
$2/day
Recommended Budget
$5/day
+150% increase — still conservative to maintain CPA
Budget Reallocation Math:
Exact Google Ads Mutation Required:
New Campaign: School-Targeted Ads
Create a new search campaign targeting school administrators, curriculum coordinators, and education decision-makers interested in Teachertainment's professional development workshops and classroom resources.
Clarification Needed: Locations
The task says "$15 per day per location." We need to know which locations (cities/metros/states) to target. Currently, all campaigns target the entire US. Please specify the locations so we can set the correct total budget.
• 1 location = $15/day ($450/mo)
• 3 locations = $45/day ($1,350/mo)
• 5 locations = $75/day ($2,250/mo)
Campaign Settings
Ad Group 1: Professional Development Workshops
Target: Administrators & curriculum coordinators looking for PD programs
Keywords (Phrase Match):
Ad Group 2: School Resources & Materials
Target: Schools looking for classroom materials and educational resources
Keywords (Phrase Match):
RSA Headlines (30 char limit each)
RSA Descriptions (90 char limit each)
Pause 4 tutoring ad groups
Immediate — stops the $60/mo waste. Search | Parents continues with "Ad group 1 Parents" only.
Increase PMAX | Parents budget from $2 → $5/day
Budget increase takes effect immediately. Google may take 1-2 days to fully ramp spend.
Launch "Search | Schools" campaign
Once locations are confirmed, create the campaign with $15/day per location. Start PAUSED for review, then enable.
First performance check
Review PMAX | Parents at new budget (target: maintain $13 CPA). Check Search | Schools initial data.
This plan requires manager approval before any Google Ads changes are made. Once approved, AI can execute Phases 1 and 2 immediately. Phase 3 requires location confirmation.
Phase 1
Pause 4 tutoring ad groups
Status: Ready to execute
Phase 2
Scale PMAX Parents $2→$5
Status: Ready to execute
Phase 3
Launch Search | Schools
Status: Awaiting location list
Teachertainment Google Ads Reallocation Plan — Generated March 27, 2026 | Melleka Marketing